The speculative sites we build before the prospect ever replies: the thing the postcard QR points at. Two fictional businesses, each built in three design directions so the owner picks a look rather than judging one take. All links open live.
The barber demo. Send the chooser link if you want them to pick; send a single direction if you already know the look that fits.
Landing page presenting all three barber designs side by side.
Traditional barbershop: classic, warm, established feel.
Raw, masculine, modern: exposed and high-contrast.
Grooming lounge: premium, refined, higher price-point.
The café demo: same three-direction structure, different trade. Useful for showing a prospect in hospitality rather than grooming.
Landing page presenting all three café designs side by side.
Soft, inviting, community café: the friendly local.
Strong colour and type: confident, young, high-energy.
Magazine-led layout: considered, typographic, upmarket.
Oliver's German-market build: the DACH equivalent of the same play.