Grade any local business site across the dimensions that actually drive enquiries — speed, look, mobile, reviews, findability, conversion — and roll them into one overall grade. Then run it arena-style: their current site vs the Klaudius rebuild, side by side, so the pitch is a single image — F → A. The audit is the outreach: "your site is losing ~X enquiries/month — here are the leaks, and here's the fixed version we already built."
Drag any slider to re-score live — the overall grade recomputes instantly. Flip Current site ↔ Klaudius rebuild to watch the grade jump.
The same comparison the copywriting arena uses, applied to websites: two grades on one screen, dimension-by-dimension deltas, one headline number for the pitch.
Every gated build gets a cro_score. Below threshold → auto /qa-fix + redeploy (max 2 loops), then human queue.
The graded scorecard is hosted at the site's own /audit/ as cro_report_url — a shareable, linkable proof asset.
The F→A image is the outreach hook (variant 2): "here are your 5 leaks, and here's the fixed version we already built." Reply rate target ≥1.5× plain.
strategy/BATTLE-PLAN.md (CRO score + audit-as-hook) & MONTH-TWO-PAGE-SPEC.md · scores illustrative