Every postcard carries a unique QR, so a scan doesn't just say “someone responded” — it says which business responded, and when. A repeat scanner is a warm lead: ring them the same day.
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Total scans
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First-time
—
businesses scanning for the first time
Repeat scans
—
came back for another look
Businesses reached
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Scans over time
Daily scan volume against first-time scanners.
Total scansFirst-time
Device
What they scanned with.
Operating system
Parsed from the raw user-agent.
Browser
In-app webviews are split out — they behave differently to a camera scan.
Location
Country of the scan. Town is unreliable — see Findings.
By campaign
Which drop is pulling. Vendor and design variant are baked into each link's UTMs.
By recipient the differentiator
One row per business. Repeat > 0 means they came back — that's your call list.