Postcard training — four sources, four different businesses
Four courses that all look like "postcard marketing" and are completely different businesses.
A sells ad slots on one shared card to sixteen local businesses. B runs a direct-mail campaign
for a single client. C mails rented buyer lists to earn affiliate commissions. D posts a
letter inside a bank bag to reactivate a client's dead database. Every number below is tagged by source:
✅ verified · 🟡 claimed by the trainer · 🔴 marketing. All figures USD unless marked £.
⚠️ B and D are the same man. Do not treat them as two sources.
Dan Wardrope hosts the Direct Mail Course in tab D — he does not teach it. The instruction is delivered
end to end by Luke Jaten, the author of tab B, who dictates his own email address on the Week 1 call
("Luke … J-A-T-E-N at Gmail") and describes building "postcard profits 2024".
Agreement between tabs B and D is one man saying the same thing twice — it is not corroboration.
Agreement between B/D and either A or C is. The useful difference: B is a taught course, D is
four unedited sessions of him doing it live on a real client, so D is where the tacit rules surface.
Source: _KO/NOTE-Tebo-vs-Stukes.md · _KO/KO-Dan-Wardrope-Direct-Mail-Money-Bag.md §0.
A · The shared advertising card
Mitchell Tebo — 9×12 Postcard Side Hustle, $44, plus a Skool community (2,800+ members)
and 21 live group calls. You are the publisher. You sell up to 16 ad slots on one large card, mail it to
5,000 households, and keep the difference. You are not advertising your own business — you are running a
local co-op and coordinating it.
Source: _KO/KO-Mitchell-Tebo-9x12-Postcard-Method.md — course pages + 21 live-call transcripts folded in.
The flagship economics — 9×12, 5,000 homes
$8,000Revenue
16 slots × $500
$4,000Fulfilment ✅
print + pack + postage
$4,000Gross profit
50% margin
$0.80Cost per piece
all-in
$0.10Advertiser's cost
per household
⚠️ The course pages are wrong — use $4,000, not $2,899.
The written material quotes $2,899 fulfilment and a $5,101 profit. On the live calls Tebo states his real price
flatly and repeatedly: "for total fulfilment it is four thousand dollars… that includes total fulfilment and postage",
and his own voiceover says "you make around four grand profit." The $5,101 figure appears nowhere in unscripted
speech. Every scaling claim in the course is therefore inflated by ~20% — deflate accordingly.
| Line | Detail | Amount |
|---|
| Slot price | "Sweet spot" $500 (range $400–600). Double-size 4×6 slot | $500 / $900 |
| Slots per card | Layouts of 10 / 12 / 16 | up to 16 |
| Fulfilment 5,000 | Print + pack + postage + delivery to post office ✅ | $4,000 |
| Fulfilment 10,000 | Bulk break — $0.66/piece vs $0.80 ✅ | $6,600 |
| — of which postage | USPS EDDM, stated on screen | ~$0.22/pc |
| — of which his margin | "I charge eight cents per card for fulfilment" | $400 |
| Time to fill | 2–4 weeks typical; 1 week on the intensive schedule | ~30 days |
💷 The same model in real pounds — Bishop's Stortford
Not a currency conversion. Rebuilt from the bottom up on our verified UK costs: Royal Mail
Door to Door 35g band (£91.56/1,000 standard, £82.40 New User), A4 350gsm print at 11p,
the 0.3% JICMAIL levy, and Local Handover at £4.75/box + £5. Method reproduces the research file's
£1,086.92 at 5,000 exactly. 5,000 is only an example — Bishop's Stortford has
16,194 households (2021 Census, built-up area/parish), and Royal Mail sells by
whole postcode sector (~3,000 addresses average), so you buy sectors, not round numbers.
| Households | Distribution | Print | Handover |
Total inc VAT | Per household |
|---|
| ~3,000 1 sector | £247 | £337 | £43 |
£753 | 25.1p |
| 5,000 Tebo's example | £412 | £561 | £67 |
£1,249 | 25.0p |
| 16,194 whole town | £1,334 | £1,817 | £209 |
£4,037 | 24.9p |
New User rate (first 6 months). Standard rate adds ~4% — £786 / £1,291 / £4,215 respectively.
Print at 11p is anchored on one verified quote; defensible range 8–13p. VAT charged on print, distribution
and handover; the JICMAIL levy is not VATable.
✅ The UK is dramatically cheaper than the US on unaddressed.
Tebo's all-in is $0.80 per piece. Ours is ~25p. Even before exchange rates that is a different
order of magnitude — because Royal Mail D2D unaddressed has no per-address cost. "UK economics are better,
not worse" is now a measured statement, not a hope.
What that does to the slot maths
| Distribution | Cost inc VAT | 16 × £150 | 16 × £250 | Break-even slot |
|---|
| ~3,000 | £753 | +£1,647 | +£3,247 | £47 |
| 5,000 | £1,249 | +£1,151 | +£2,751 | £78 |
| 16,194 | £4,037 | −£1,637 ❌ | −£37 ❌ | £252 |
⚠️ Do NOT do the whole town on card #1. At 16,194 households, sixteen slots at
£250 lose money — break-even is £252 a slot before a penny of your time. Advertisers pay for
access to a relevant audience, not for headcount, so slot price barely moves with distribution while
cost moves linearly. Gross profit therefore falls as households rise. This is the UK arithmetic behind
Tebo's refusal to go to 10,000 doors — and it says start at one or two sectors (~3,000–6,000 homes),
where the same £250 slot yields £2,750–3,250 gross.
Advertiser-facing number. A £250 slot across 5,000 homes = 5p per household
(Tebo quotes $0.10). Across 16,194 it is 1.5p — a better-sounding number that makes you less money.
Sell the 5p, not the 1.5p.
And the free lever: A3 folded to A4 at 170gsm stays in the same 35g band at the same £91.56/1,000 —
24–32 slots for identical postage. At 5,000 homes, 24 × £250 = £6,000 against the same £1,249 cost.
The starter product — and why he now leads with it
The Community Card (6×11", ~2,500 homes, 16 slots) was taught as a $150–199 feeder.
In a later video he revises his own recommendation and raises the price.
$250Revised slot price 🟡
was $150–199
$4,000Revenue
16 × $250
$1,400Fulfilment
$2,600Profit per card
14 daysTime to sell out
vs ~30 for the 9×12
His arbitrage — and the most honest point in the course.
Two community cards sell in the time one 9×12 takes: 2 × $2,600 = $5,200, matching one 9×12. Same income,
far higher chance of getting there. His reasoning: a $500 ask with no proof is intimidating, so beginners
"never really get into sales mode". A $250 ask "feels like a small test instead of a huge decision."
More swings at bat beats more revenue per swing when you're at zero.
⚠️ Postage dominates, not print. The community card costs $0.56/piece against the
9×12's $0.80 — near-identical despite being less than half the area. Halving the card size saves almost nothing;
halving the distribution is what halves the cost. This is the single most important structural fact in the model.
How the slots are actually sold — five levers
- 1 · Cost-sharing arbitrage. Solo mail to 5,000 homes is pitched at "around $5,000"; a slot is $500 —
90% of the reach for 10% of the cost. (The $5,000 solo figure is his, unsourced. Sales framing.)
- 2 · Category exclusivity — "the huge closer." One plumber, one gym, one salon per card.
"Some businesses will pay just to ensure a competitor doesn't get the slot." Turns an advertising decision
into a defensive one, and is the main renewal lock-in.
- 3 · Community halo. Sold as a "co-op of local businesses", never as an ad sale.
- 4 · Tangibility. The 9×12 physically wraps around the rest of the mail — largest item in the box that day.
- 5 · No contract. Lowers the yes threshold; the renewal is earned monthly.
The identity is the mechanism: "You're a connector, not a salesperson."
What only the live calls reveal
⭐ Operators sell exposure and actively refuse to be measured.
Experienced operators on the calls decline to give advertisers QR tracking, because measurement invites
cancellation. This is the model's biggest weakness and Klaudius's biggest opening — a QR-tracked card
inverts their whole retention strategy. It also means their renewal rates cannot be validated.
- Price is far more elastic and more local than the "$500 sweet spot" implies.
- He refuses to go to 10,000 doors despite the better per-piece rate — not for economic reasons.
- Costs the course omits — design time, chasing artwork, no-shows, discounting.
- Nobody reports selling out at full price with no discounting. The $12–16k/month ladder assumes it.
- Restaurants are the stickiest category; several operators build whole businesses around the card.
🇬🇧 Does it port to the UK?
❌ What breaks
- The 9×12 format itself. No UK equivalent; A4/A3-folded is the analogue.
- EDDM has no UK counterpart — Royal Mail Door to Door is the route.
- Category exclusivity is not protected. Royal Mail D2D clause 5.10 gives no competitor
protection — which removes the model's single best closing lever.
✅ What survives, or improves
- The shared card is explicitly permitted — Royal Mail "Multi-ad Item", T&C 4.2.3, category code 16A.
- UK economics are better, not worse.
- A3 folded to A4 doubles sellable ad area for no extra postage — the format lever.
- The five sales levers, the ladder and the renewal mechanics all transfer.
Before any print run: send a concept-stage sample to Samples Checking, Royal Mail Door to Door,
PO Box 740, Barnsley S73 0ZJ — it settles the T&C 4.2.3 vs 4.5.4 contradiction for the price of a stamp.
Also confirm publisher vs "agent" status under clause 4.11's nine-client cap.
🇺🇸 The US version — and why the UK is the cheaper market
Both markets work at volume, on your own behalf or for a client. But the postage economics are
not close, and it runs the opposite way to the usual assumption.
| Unaddressed, per piece | 🇬🇧 UK | 🇺🇸 US | Note |
|---|
| Distribution / postage only | 8.2p | $0.26 |
RM D2D New User £82.40/1,000 ✅ · USPS EDDM ✅ published |
| All-in incl. print | ~25p | $0.80 |
Ours verified · Tebo's own live-call figure at 5,000 |
| All-in at 10,000 | ~25p flat | $0.66 |
US gets a bulk break, UK does not |
UK unaddressed postage is roughly a third of the US equivalent.
8.2p against $0.26 a piece — even before exchange rates that is a structural advantage, and it is why the
same shared-card model produces better margins here than the course assumes. Tebo's $0.80 all-in is
more than three times our ~25p.
Two US quirks to respect if you run it there.
EDDM is capped and residential-oriented — fine for a consumer shared card, useless for B2B targeting.
And the course's $0.22 EDDM figure has drifted: current published rate is $0.26. Re-derive any US model
from live USPS rates, not from the course.
The US does get a genuine volume break ($0.80 → $0.66 at 10,000) which the UK does not —
so the "go bigger" instinct is right in the US and wrong here.
🎯 How far can you actually target?
More than the "whole sector" constraint suggests. Royal Mail D2D is geo-demographically
targetable — you just select sectors ranked by profile, not households.
✅ You can select on
- Affluence / wealth / income band
- Age and household structure — married, single, children
- Property type — semi, terrace, bungalow, flat
- Experian Mosaic or Cameo profiles, up to ~30m properties
- Look-alike modelling — Customer Finder profiles your existing customer postcodes and ranks
the best matching sectors
- Drive-time or radius from one or more postcodes
❌ You cannot
- Select individual streets or households — every address in a chosen sector gets one
- Exclude a competitor's customers
- Suppress anyone (there is no addressee to suppress)
- Buy a partial sector
So "target the affluent sectors of Bishop's Stortford" is entirely doable —
and with 16,194 households across roughly five sectors, ranking them by Mosaic profile and buying the best
two is both cheaper and higher-quality than blanketing the town. That is the targeting answer and the
profit answer pointing the same way.
B · Done-for-you direct mail
Luke Jaten — Postcard Profits 2.0, $395. Classic US direct-response: the postcard is a
lead-generation ad, not the offer. One advertiser per mailing. Taught as
a service you run for clients — "You and your clients need to be using direct mail."
The bonus module is a two-day pay-per-lead workshop.
✅ Fully re-extracted 28 Jul 2026. The course was recovered complete from a second
source and transcribed: 122,927 words across 20 files. The earlier "90% missing" warning is void — this tab
was previously written from 6,568 words. Everything below now comes from the full course, adversarially verified.
Source: _KO/KO-Luke-Jaten-Postcard-Profits-2.0.md (15,245 words) + _KO/framework-forge/ (44 frameworks).
⭐ The break-even model — the number that decides everything
Per 1,000 addressed A6 at £1.07 = £1,070 (ex data, ex design). What conversion rate must
the card achieve for a given website price to wash its face?
| Conversion (mail → paying customer) | Customers/1,000 | CPA | Website price to break even |
|---|
| 0.08% — Jaten's demonstrated B2B sale rate | 0.8 | £1,338 | £1,338+ |
| 0.2% | 2 | £535 | £535+ |
| 0.5% | 5 | £214 | £214+ |
| 1.0% | 10 | £107 | £107+ |
Read this honestly. At Jaten's own demonstrated conversion, Klaudius would need a
website priced north of £1,300 just to break even. That is not the Klaudius price point. So the whole
model rests on beating his conversion by roughly an order of magnitude — and the mechanism meant to buy that
is precisely the thing he never had: a finished, bespoke site already built for the recipient, one scan away.
He sold a $7,500 package to a cold prospect from a card; Klaudius shows them a thing that already exists with
their name on it.
That is the central hypothesis — and it is testable for ~£1,070. A 1,000-piece A6
test, exactly his recommended test size, at almost exactly one thousand pounds.
Track two metrics separately or the test is uninterpretable: scan rate (the card's job) and
scan→sale rate (the site's job). Conflating them is how his own course quotes 2.7–4.4% and 0.08% in the
same breath.
🎨 The creative pillar — three styles
The module we previously had nothing on. His QA gate for any card is three gates:
STOP → READ → ACT.
STYLE 2 — "Marketing Style" · his most consistent winner and the Klaudius default
┌────────────────────────────────────────────┐
│ HEADLINE │
│ Subhead (1–2 lines) │
│ │
│ • bullet ← 4 or 5 bullets │
│ • bullet │
│ • bullet │
│ │
│ ↘ small arrow graphic │
│ CALL TO ACTION │
│ RESPONSE DEVICE ← ONE only │
└────────────────────────────────────────────┘
black ink · loud uncoated stock · all text
"Headline, subhead… then four or five bullets. And then sometimes a little graphic element
like a little arrow pointing to the response device. And then the CTA." He reran it for years —
"if it's not broken, don't fix it." His framing: a postcard is a classified ad.
"Google mimicked them."
Stock: neon yellow, neon green, orange, neon pink — "the louder, the better",
because black text pops hardest on them. Variants: testimonial card (the whole card is one customer
quote), three-paragraph card, image-led.
The testimonial card is the strongest variant to hold in reserve. A card that is
nothing but a quote from a named local business plus "scan to see the site we built for
[their business]" is the best second-generation creative the moment there is one happy client.
STYLE 1 — "Ugly Official"
⚠️ Take the attention mechanic, refuse the deception mechanic. Designed to look like
an official notice so it gets opened. Impersonating officialdom to a UK business is an ASA/CAP problem and
corrodes exactly the credibility Klaudius is selling. Jaten himself allows a sender name for local-to-local work.
Brand the card.
STYLE 3 — "E-commerce" — not Klaudius's format
The deliberate inverse. One lesson survives and it matters: the QR carries the tracking.
⚠️ Two findings that challenge the Klaudius model
1 · The QR/age conflict. His response-device rule: QR wins under 40; 50+ prefer a
phone number or a typed URL. Klaudius's entire mechanic is a QR aimed at a 45–60-year-old UK trades
audience. Either that rule is wrong here, or the card needs a phone route with someone to answer it.
This would otherwise surface only after printing.
2 · Rented lists are single-use and seeded. Mail one twice and you are banned across
that broker's entire inventory. That forecloses the 2–4 touch sequence Klaudius needs — which makes
owned data a design constraint, not an optimisation.
Also structural: he deliberately omits EDDM, the US analogue of Royal Mail D2D.
The course therefore teaches addressed list mail only and gives zero support to any unaddressed
D2D plan justified "from the course".
⭐ The one lesson worth the price
The postcard's problem is credibility, not attention — and you solve it after the card.
His first campaign (~2000) made the phone ring immediately but closed zero sales on day one: the leads
"had less information… they felt cold." He recorded the entire long-form pitch onto an auto-attendant so
every caller heard it before reaching a salesperson. "As soon as we did that, everything changed."
Postcards then converted higher than long-form mailers at one-third the cost.
The demo site IS the auto-attendant. The card cannot carry the argument — it only has to
earn the scan. Corollary he states outright: on a postcard the CTA substitutes for the offer.
Optimise for one CTA. His hierarchy, strictly ordered: audience → offer → creative.
✅ What to actually do — priority order
P1 · Before printing anything
- Delete the 2.7–4.4% figure from every asset. Credibility landmine. Use JICMAIL, then our own scan rate.
- Run the letterbox audit — photograph a week of real post at a friendly café or barber. Everything
about creative is hypothesis until you know what the card competes against. Cost: zero.
- Build the BuiltWith / Places pipeline inverted — find businesses on dead or absent web tech,
filtered to sole traders and 1–5 staff, one trade, one town. Own it, never rent it.
- Fix the tracking contract first — one QR token per business, scan rate and scan→sale recorded
separately.
qr-tracking/ and qr-stats.html already exist; make them enforce it.
P2 · The first test, ~£1,070
- One card, Marketing Style template, branded as Klaudius — QR only, no second device.
- Lead with before/after — their dead listing beside the built site — or the handwritten-assessment
device: "I had a look at your business online. Here's what I found."
- 1,000 A6 addressed, one trade, one town, pre-season. Verify the QR resolves before printing.
Wait two weeks before reading it.
- Judge on his verdict logic: zero = move on; home run = scale; break-even = go hunting, and look
at the list first. Never more than three lists deep before blaming the offer.
- Transition-congruency landing page — a picture of the card, "did you get this postcard?", then
straight into their site. No form, no capture in the middle.
❌ Do not: impersonate an official notice · mail anonymously · put two response
devices on a card · insert an email-capture step between card and sale · build on rented data · target anything
with a receptionist (that needs an envelope) · quote his track record, the $15/name/month figure, or the
2.7–4.4% response rate.
💷 Addressed vs unaddressed, and the US
| Route | Per piece | 1,000 | Notes |
|---|
| Royal Mail D2D unaddressed | ~25p | £250 | No list needed — but cannot match a card to a business, so incompatible with spec-site-per-business |
| Intelliprint A6 addressed | £1.07 | £1,070 | Flat, no volume break ✅ |
| Intelliprint A5 addressed | £1.09 | £1,090 | UK size gap is 2p — his "oversize costs more postage" objection does not apply here |
| Stannp A6 addressed | £1.15 | £1,150 | Flat ✅ |
Three touches to 300 qualified businesses (£963) may well beat one touch to 1,000.
Owned data is what makes the sequence both legal and affordable.
🇺🇸 In the US the constraint moves to the DATA. Compiled-list minimums are
5,000 names or $715–1,000 whether you mail 500 or 5,000 — $2.86/piece of pure data cost at 250,
normalising to ~$0.14 at 5,000. There is no viable small US test. Prove the creative in the UK, then take
it to the US at scale. No US print-and-mail rate card has been verified — get quotes first.
C · Affiliate commissions from rented buyer lists
Robert Stukes — Postcard Cheatcode Evolution, $1,997. Mail a cheap postcard to a
rented list of people who already bought a comparable product at a comparable price, drive them to an
affiliate vendor's auto-webinar, collect $1,000+ per sale. No geography, no product, no customer
service — and no control over anything past the QR scan.
✅ Fully extracted 1–2 Aug 2026. 109 of the course PDFs turned out to be verbatim
transcripts; the remaining 32 videos were transcribed on Alberto's M4 Pro — 18.9 h of audio → 163,297 words
in 25 minutes. All 8 modules now read.
Source: _KO/KO-Robert-Stukes-Postcard-Cheatcode.md + _KO/SYNTHESIS-high-ticket-affiliate-postcards.md.
The GAP filter — it is a high-ticket method by design
This settles the question Paul actually asked. It is not a low-ticket system being
stretched upward — sub-$1,000 products are an explicit deal-breaker.
$1,000minimum commission per sale
$2,000+preferred commission
50%standard commission rate (~30% at $10k+)
<10%vendor refund rate, or walk
Other hard gates 🟡: vendor must run their own cold paid traffic · real-time affiliate
stats · an auto-webinar must exist ("direct postcard to sales page won't work") · no ClickBank ·
direct access to the principal. The vendor checklist is the single most reusable asset in the course and
works unchanged for vetting any high-ticket partner, Jay Abraham included.
⭐ The only fully-costed campaign in the course — three runs, 16 days
Weight-loss info product ~$1,120, $560 commission. List rented direct from the vendor
of a previous similar offer, not from a broker. 🟡 Self-reported throughout.
| | Run 1 (test) | Run 2 | Run 3 |
|---|
| Pieces mailed | 500 | 2,000 | 5,000 |
| Total outlay | $364 | $1,206 | $2,828 |
| All-in per piece | $0.73 | $0.60 | $0.57 |
| Sales | 4 | 14 | 40 |
| Postcard → SALE | 0.8% | 0.7% | 0.8% |
| Running profit | $1,876 | $8,510 | ~$28,000 |
His planning rule: 0.3% postcard→sale, ~$0.47/piece hard cost, commission ≥$500.
Observed across four campaigns and two operators: 0.4%–0.8%. Note these are sale rates, not
opt-in rates — the sales are counted, multiplied by commission and reconciled against outlay. 🟡 Every figure
is self-reported with no third-party attestation, but the cost side is specific and matches an independently
assembled US cost base ($0.57–$0.73 here vs $0.65–$0.68 derived separately).
🔴 The "profitable on your first $364 test" claim is still underpowered — and that is
a separate question from whether the rate is real. At his own 0.3% design rate a 500-piece test expects
1.5 sales. Four is a good draw, not a measurement, and a zero-sale test is entirely consistent with a
campaign that works at scale. Only the test adequacy claim is clearly wrong; the rate claim is
unverifiable rather than false.
At a $5,000 commission the arithmetic is not the risk
UK cost base, £0.97/piece all-in print+post (1,000–3,999 band, verified 26 Jul 2026).
Excludes the list.
| Response rate | Pieces per sale | UK cost per sale | Net on ~£3,950 |
|---|
| 0.3% — his design floor | 333 | ~£323 | ~£3,600 |
| 0.1% — ⅓ of his floor | 1,000 | ~£970 | ~£2,980 |
| 0.03% — 1/10th of his floor | 3,333 | ~£3,233 | ~£720 |
| ~0.024% | 4,167 | ~£3,950 | break-even |
The model tolerates being wrong by a factor of about twelve. Break-even sits near
one sale in 4,167 pieces against a claimed design rate of 0.3%. So no amount of further modelling changes the
answer — and that conclusion survives the UK cost base being ~2× the US, which only halves the tolerance
from ~12× to ~6×.
⚠️ $25,000 is above his own stated ceiling. His product-price band is
$1,000–$20,000. The highest commission with any worked detail is $999.50; the flagship case is $560.
A $10,000-per-sale case study is referenced on camera but its numbers are deliberately not restated inside
the paid product. At $25k you are buying an application, not a sale — and the close belongs to a
sales team, not the postcard.
⭐⭐ The strongest evidence in the whole corpus — he killed his own affiliate programme
5 Dec 2023. Stukes had opened an affiliate programme for Postcard Cheatcode itself.
53 affiliates signed up over one weekend. On the Sunday he shut it down — and the call is him explaining
why to the people he had just taken the opportunity away from.
The reason is list collision, reported by his own students:
"list brokers are telling me like seven, eight, 10, 12 people are inquiring about the same lists for this
same product."
What he gave up, on camera: "that means that I personally am giving up $250,000 per month of revenue.
Do you think that that hurts?" — and why anyway: "after that first month, things would start
collapsing." He also manually rations lists between his own students:
"I've literally told people, don't use this list right here… someone else is already using that list."
Why this outranks everything else here. Almost every other number in this tab is a
vendor's claim about his own method. This is the vendor acting against his own stated $250k/month interest,
in front of the customers it cost, to describe a limitation of his method. A claim that damages the
claimant is the most reliable class of testimony in the corpus.
⇒ "Zero competition offline" is false, and it is falsified from inside the course. The honest version:
a specific vendor's buyer file is uncontested until roughly a dozen operators find it.
The correction that matters operationally
NextMark/SRDS is a research layer, not a buying channel — and Stukes reverses his own
bootcamp doctrine on a live call: "I feel like I've talked you guys out of some really good lists when I
warned you away from compiled lists… we're not looking to find the perfect list ourselves, we're looking to
give ammunition to our list broker."
⭐ A published minimum order is negotiable. Against a card stating "minimum 5,000":
"let me test a thousand… I don't ever think I've ever been turned down for that." That appears nowhere
in the paid bootcamp.
The broker vetting script — take four or five candidate lists, never ten: is anyone renting this for an
offer between $500 and $5,000? how many times have they re-upped (six to eight months = buy signal)? how many
names a month? if they're buyers, what did they buy and at what price? then shut up and let them bring you
the list.
Verdict for Klaudius
❌ Do not run the affiliate variant. Not because the arithmetic fails — it has ~12×
headroom — but because Paul would control three of the eight variables that determine profit, and all three
only affect cost. The opt-in page, webinar, follow-up, closer, refunds and payment timing all sit on the
vendor's side. A $5k commission on a $25k programme is also ~20%, below Stukes' own stated standard.
✅ What to take instead. The GAP vendor checklist (works for any partner) ·
the tracking architecture (one cell per list × creative, postback attribution, catch-all link) · the
Trinity diagnostic (bombed = product; close = postcard or list) · the list-is-the-asset cadence ·
and — most valuable of all — the customer-reactivation offer at 25% of gross revenue found, which is
buried in the "Servicing Clients" module and has nothing to do with affiliate marketing. See tab D, which
arrives at the same offer independently.
⭐ The one open question, and it is a phone call. Everything in this tab is on hold
behind: does a UK file of mail-order buyers of £1,000+ information or coaching products exist, at what
universe, and how many people are currently renting it? §3.4 above shows the US market is only about a
dozen operators deep per file. Desk research cannot answer this — even in the US the good lists are not the
ones published on a rate card.
D · The bank bag — lumpy mail for database reactivation
Module 06 of Dan Wardrope's Rent Out Your Android ($3,970) — taught by Luke Jaten.
Four live sessions building one campaign for one client: a letter posted inside an actual vinyl bank bag,
to local business owners, offering to turn their dead lead database into revenue on a 100% performance
basis.
⚠️ Same author as tab B. See the warning at the top of this page. This is Jaten's
method executed live, not a second independent source.
Source: _KO/KO-Dan-Wardrope-Direct-Mail-Money-Bag.md + _KO/SYNTHESIS-lumpy-mail-reactivation-offer.md.
The letter, and the governing ratio
"Kinda funny sending this note in a bank bag… I know. But I needed to cut through the noise
so you'd actually read it. Plus, what I've got to share with you will help you fill your 'bank bag' with found
money."
"I turn old leads, databases, and customers into new revenue using AI and SMS… on a 100% performance
basis. This means if you don't get paid then I don't get paid."
60%the audience
30%the offer
10%the creative
Three of the four weeks go on audience and packaging; one on words. Jaten:
"Copywriters love to overstate how much copy matters… I killed it without even knowing what copy was."
Any Klaudius version that inverts this ratio has misread the source.
🔴 The UK postage trap that costs 2.7× — and it looks identical on a search page
| Format | Dimensions | RM 2nd class |
|---|
| US bank bag as used on the course | 267 × 146 mm | £1.55 Large Letter ✅ |
| Val-U-Mail cash bag (the obvious UK buy) | 267 × 267 mm | £4.25 Small Parcel 🔴 |
| Royal Mail Large Letter limit | 353 × 250 × 25 mm, ≤750 g | — |
267 mm exceeds the 250 mm width limit. The most prominent UK product in this
category posts as a parcel — nearly three times the rate, for a bag that looks the same in search results.
Klaudius rule: measure the bag against 353 × 250 × 25, and gauge one assembled piece, before ordering the
run. Royal Mail public postage is VAT-exempt, so £1.55 is the cash cost with nothing to add.
| All-in per piece, UK | Cost | vs flat A5 postcard (£1.16 inc) |
|---|
| Plain bag, 2nd class, self-assembled | ≈£2.70 | 2.3× |
| Custom-printed bag, 1st class | ≈£4.50–£5.20 | 3.9–4.5× |
⚠️ The bag itself is the one unpriced line (£0.50–£1.20 + VAT, bounded estimate, no quote
obtained). Two calls close it: a UK bulk PVC-pouch supplier, and a lumpy-mail fulfilment house — Pack Smart
is the only named UK vendor found. Expect to self-assemble the first run regardless.
⭐ "100% performance basis" is not a rate — and the course sells the wrong structure
In the letter it means 0% upfront. It says nothing about the share. On the calls the share
is never a percentage of gross:
| Structure | Where used |
|---|
| 🏆 Per-anchor-point | Traditional service businesses — paid per call / appointment / survey / signature / install. "These businesses know how many people drop off between those anchor points, so they're willing to pay a certain amount per anchor point." |
| Flat fee per sale | E-commerce with a call centre selling one product |
| Affiliate link / unique discount code | Anyone with existing tracking — "that's easy to track" |
| Flat retainer | Clients too small for a performance deal — $997/month |
| Capped rev-share | The scale answer — "we've got a cap at 20K a month" |
Why anchor-point beats percentage-of-gross. An anchor point is an event inside
the client's own CRM that both parties can see and neither can dispute. A percentage of gross is a number
only the client can compute, from books you cannot audit, over a period neither of you defined.
The course teaches the good structure verbally and sells the bad one in print.
⚠️ Both men state independently that rev-share breaks at scale. Jaten's friend ran
the identical model on email for seven years, grew clients so far that "they wouldn't pay the fees anymore…
she's going to write a $70,000 check, that's crazy" — and converted every one to a flat fee, now
$4m/year recurring at ~$20k/month each.
⇒ The rev-share is a customer-acquisition device with designed obsolescence. Its job is zero-friction
entry; its successor is a retainer. Design the conversion trigger into the first contract, or renegotiate
from a weak position at exactly the moment you are most valuable.
The cheap list route, demonstrated live
BuiltWith → DataZapp reverse-append. Pull every site on a target platform from the
BuiltWith Chrome extension → sort on employees, traffic, monthly tech spend → hand-qualify to 100–300 →
reverse-append postal addresses at DataZapp. ~65% postal match, ~40% phone, $0.03 per matched record —
and a free match-analysis first, so you know the match rate before paying. Over-select ~130 to land 100.
Live universes he pulled on the call: Shopify 4.6m · GoHighLevel 280,000 · Kajabi
48,000. Klaudius should invert this — BuiltWith is more valuable for finding who has
no proper website than who has one.
⚠️ What the course does not contain
Results. There are none. Week 4 ends with the bags on the client's kitchen table and
a promise: "we should probably skip next week and do the week after… so that we can actually assess what's
happening." That call is not in the folder. Whether 100 bank bags produced 0 replies or 30 is unknown
and unknowable from this source.
⇒ What Klaudius has is a complete, expert-designed campaign specification with zero outcome data. The spec
is the value — but it has never been marked against reality anywhere in this corpus.
No UK content whatsoever. Asked directly: "Do you know much about the UK and
Australia?" — "I have no idea. I have no idea. You're going to kind of be on your own there."
Also absent: any B2B list-quality checklist (refused honestly — "with B2B you really don't know until you
test one") and the promised resource list, agreed on camera and never delivered.
⭐ The one number that would settle this costs £540. Neither this tab nor tab C
contains a measured lumpy-mail response rate. A 200-piece test buys it outright — do that before
committing to any four- or five-figure run.